Discussions

If you’re exploring PhD research topics in digital marketing, there’s a lot happening right now that goes way deeper than the usual social media discussions. You could look into how AI is reshaping consumer behavior, what algorithmic bias means for marketing ethics, or how personalization affects long-term brand trust. There’s also interesting work to be done around data privacy, predictive modeling, and how digital platforms influence decision-making at a psychological level.

Another angle is the future of digital ecosystems — things like the shift toward zero-click search, immersive shopping, or the balance between automation and human creativity in ad strategy. The best PhD topics tend to sit at the intersection of technology, behavior, and ethics, where the big unanswered questions usually live.